Jeffrey J. Moorley BA, J.D.

Thunder Bay Personal Injury Lawyer — Serious Injury and Transportation Claims

I am Jeff Moorley, a partner at White Macgillivray Lester LLP in Thunder Bay. I represent injured people and families across Northwestern Ontario, with a focus on serious highway collisions, transportation accidents, life-changing injuries, and claims arising from the death of a family member.

A serious injury can change how you work, care for your family, and live independently. When someone dies, a family may face profound grief, financial uncertainty, and unanswered questions. My role is to investigate what happened, explain your options clearly, and pursue compensation that reflects the full consequences for you and your family.

What Clients Say About Working With Me

“I would like to thank Jeff Moorley for taking care of my family and I after we were involved in a motor vehicle collision. Right from the beginning his caring, concern and professionalism really helped us cope during such a difficult time in our lives.”

Excerpt from a Google review

“Jeff Moorley went above and beyond for me. He was caring and understanding and answered all my questions which was greatly comforting.”

Excerpt from a Google review by a car accident client

“I cannot thank Jeff and Mitchell enough for all their hard work!! They were amazing with communication and making sure the process made sense completely.”

Excerpt from a Google review

Read more Google reviews of White Macgillivray Lester LLP.

Highway Crashes and Tractor-Trailer Collisions

My practice focuses on serious motor vehicle claims, including cases involving disputed responsibility, multiple defendants, and complex insurance coverage. I welcome inquiries and referrals involving:

  • Head-on collisions and other serious highway crashes
  • Tractor-trailer, transport truck, and commercial vehicle collisions
  • Impaired and dangerous driving collisions
  • Motorcycle, bicycle, e-bike, and pedestrian collisions
  • Claims involving highway conditions, road maintenance, and winter maintenance

These cases require careful attention to how a collision occurred, who may bear responsibility, and what evidence is available. I focus on early evidence preservation, thorough investigation, and the expert evidence needed to address disputed issues.

Fatal Accidents and Wrongful Death Claims

After a fatal collision or other accident, families often need help understanding what happened and what comes next. I represent family members pursuing claims arising from the loss of a loved one, with attention to both the personal loss and the financial consequences of the death.

My approach combines careful investigation with clear, considerate advice. Families deserve to understand the process and have their questions taken seriously.

ATV, Side-by-Side, Snowmobile and Boating Accidents

I also welcome inquiries involving ATV and side-by-side (UTV) accidents, snowmobile collisions, boating and personal watercraft accidents, and e-bike and electric scooter injuries. Whether an incident occurs on a road, trail, private property, or waterway, the circumstances and available insurance require careful examination.

For more information about off-road injury claims, read my article on ATV and side-by-side accidents and insurance coverage in Ontario.

Brain Injuries, Broken Bones and Catastrophic Injuries

I welcome inquiries involving traumatic brain injuries, spinal cord injuries, amputations, serious fractures and broken bones, and multiple injuries requiring surgery or extensive rehabilitation. My practice also includes accident benefits disputes, including disputes about catastrophic impairment, and long-term disability insurance claims.

Understanding an injury means understanding its consequences over time. Future care, rehabilitation, lost earnings, changes to housing, and the support required from family members may all need careful assessment. My background in psychology also informs my attention to the cognitive, emotional, and psychological effects of injury.

Aviation Injuries and Aircraft Accidents

Northwestern Ontario depends on commercial, charter, and remote aviation. My experience includes aviation injury claims involving commercial air operators and questions about the relationship between federal aviation law and Ontario injury law.

I welcome inquiries arising from aircraft accidents and in-flight incidents. These claims can require close examination of technical evidence, aircraft operations, regulatory requirements, and insurance arrangements. I bring a careful, evidence-focused approach to identifying the issues and developing the case.

Complex Litigation and Appellate Experience

My work has included matters before the Ontario Superior Court of Justice, the Ontario Court of Appeal, and administrative tribunals. Alongside injury and insurance litigation, my experience includes disputes involving freedom of expression, aviation liability, and constitutional and jurisdictional questions.

I welcome referrals from lawyers seeking representation for clients in Northwestern Ontario, particularly where a case involves serious injury, contested liability, multiple defendants, complex medical evidence, or novel legal questions.

Selected Reported Decisions

Professional Leadership and Teaching

I serve as Northwest Region Director of the Ontario Trial Lawyers Association and speak at continuing legal education programs on injury litigation, insurance disputes, and advocacy.

Since 2016, I have coached students at Lakehead University’s Bora Laskin Faculty of Law in civil jury trial advocacy, including trial strategy, witness examinations, and closing arguments. In 2024, I received the Alumni Association of Lakehead University’s Exceptional Alumni Award.

I also contributed to the working group for the Guide for Lawyers Working with Indigenous Peoples. Teaching, mentorship, and service to the profession are important parts of my work.

Qualifications and Affiliations

  • Partner, White Macgillivray Lester LLP; with the firm since 2016 and a partner since 2022
  • Called to the Ontario Bar, 2015
  • Juris Doctor, Queen’s University, 2014
  • Bachelor of Arts in Psychology, Lakehead University, 2010; recipient of the Vice-Chancellor’s Medal and Dean Braun’s Medal
  • Member, Ontario Trial Lawyers Association, The Advocates’ Society, and Thunder Bay Law Association
  • Former member, The Advocates’ Society’s Young Advocates’ Standing Committee

Rooted in Northwestern Ontario

Before becoming a lawyer, I worked as a forest fire ranger. Today, I live in Oliver Paipoonge with my wife, Sarah, a veterinarian, our two children, and our golden retriever.

Living and practising here means understanding the distances families travel for treatment, the disruption caused by time away from work and home, and the practical challenges of recovery in a rural or remote community. Those realities matter when investigating and presenting an injury claim.

Contact Jeff Moorley for a Free Consultation

If you have been seriously injured, lost a family member in an accident, or had disability benefits denied, contact me for a free, confidential consultation. You do not need to have every document or all the answers before making that first call.

Call 807-344-1000, email jeff@tbayinjurylaw.com, or request a consultation online.